The Homestead Atlanta
Brand & Communications
When The Homestead Atlanta launched in 2013, it needed more than just a website—it needed a voice. As a new nonprofit dedicated to reconnecting people with handmade skills and fostering a sense of community, The Homestead Atlanta required a complete brand identity that would engage, inspire, and endure. From web design to newsletter creation to developing a distinct voice and tone, I worked to ensure that every piece of communication reflected The Homestead’s welcoming, DIY spirit while supporting its growth and expanding reach.
As a brand-new nonprofit, The Homestead Atlanta needed to establish its identity and connect with an audience passionate about hands-on learning and community building. The challenge was twofold: create a welcoming, cohesive brand that would attract both participants and partners, and design a website and newsletter system that could grow alongside the organization.
Additionally, the platform needed to serve as both an event hub and an ongoing resource, continuing to connect the Atlanta community with workshops and learning opportunities. Newsletter communications needed to remain fresh and vibrant despite the offerings remaining similar week to week.
Breaking Ground:
Building a Brand from Scratch
For The Homestead Atlanta, I created a complete brand toolkit, including a vibrant website, a user-friendly newsletter template, and a consistent voice that blended warmth, curiosity, and authenticity. The website was designed not only as a promotional tool but also as a living directory of DIY workshops happening throughout Atlanta.
To ensure longevity, I crafted content that could easily scale and adapt as the organization’s offerings evolved. The newsletter template was built for easy updates, allowing The Homestead to engage their growing audience with weekly workshop highlights, community stories, and event announcements.
Laying the Foundation:
Voice, Visuals, and Versatility
Growing Strong:
Building a Legacy of Learning
The Homestead Atlanta’s brand and digital presence helped the organization quickly establish itself as a hub for DIY enthusiasts, reaching over 8,000 Atlantans through its website, newsletter, and social channels. The cohesive voice and easy-to-navigate website fostered community connections and made discovering local workshops simple and inviting.
Even after The Homestead Atlanta ceased hosting its own events in 2020, the legacy website remained a valuable resource, keeping the Atlanta community and beyond connected with ongoing workshops and learning opportunities. The Homestead Atlanta brand became more than a nonprofit—it became a lasting platform for learning, sharing, and building community.